SEO planning is important because things change SO quickly!
If you’re not monitoring it, you won’t react fast enough to change.
► Review Core Metrics and Goals
The first step with any strategy is to set goals. Without it, you won’t have a clear understanding of where you’re going, what you want to achieve, and a measurable ROI.
Reviewing your core metrics and goals each quarter will show you a current picture of your journey. It will show if you’re on track or if you need to pivot your strategy to meet your KPIs and goals for the year.
You’ll find what you need in your Google Analytics dashboard, but other SEO tools, like SEMrush or UberSuggest.
► Review Keyword Research
The most important factor of SEO, it’ll tell you what your audience is searching for (not what you think they are searching for), what’s bringing in traffic for your competitors, and opportunities for content creation.
Both with free features, use Google Trends and UberSuggest to analyse your keywords.
► Check Your Ranking
Your position plays a vital role in the success of your SEO plan. It affects your organic traffic, lead generation, and conversions.
► What Are Competitors Doing?
Take the time to evaluate your competition to uncover opportunities and weaknesses in your approach.
► Technical SEO Review
You could have the best keyword research, content mapped perfectly to your customer journey, a fully SEO-optimised blog post, and still not see results.
Plan, plan and plan some more!
Do you want to ace your SEO Strategy? Get in touch using the button below and I can help!