Brand development is the process of creating and strengthening your professional services brand.
Let’s divide this into 3 main steps…
► Producing a brand strategy that aligns with your business objectives
Ask yourself these questions – Who are your target clients?
What are your target client’s perspective, priorities and needs?
How are you different and why should potential clients choose to work with you?
► Developing the tools and content you need to communicate your brand
Build yourself a marketing tool kit and a content strategy! This might include a ‘Sales Deck’ that describes your core services, this could be in the form of a website or simply a PDF that you can send to clients.
Your brand strength is driven by both your reputation and visibility. Increasing visibility alone, without strengthening your reputation, is rarely successful.
Content marketing increases both visibility and reputation at the same time! It is also the perfect way to make your brand relevant to your target audiences.
► Strengthening your newly developed or updated brand
Did the strategy get implemented as planned?
How many new leads and opportunities were generated?
Only by tracking the entire process can you make sure you are on track and making the right adjustments!
Do you want a helping hand with your brand strategy? Get in touch today!