The Importance of SEO in 2022

Most of you will have heard the term SEO thrown around in relation to digital marketing, and online businesses but do you know why it’s so important?

In this article, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimisation) strategy. We’re going to cover:

⚡️ What SEO is and why it’s more important than ever
⚡️ The basics of an SEO strategy
⚡️ Specific tactics that will set you up for SEO success

The importance of SEO in 2022…

According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success and modern businesses allocate an average of 41% of their marketing budget to it!

Taking the time to outline a proper SEO strategy can revolutionise not just your online traffic but your business as a whole 🤯

Internet use is as high as it’s ever been. The pandemic has us doing more online than ever before! SEO has been crucial for so many organisations so let’s create an SEO strategy that moves with the times!

⚡️ What every SEO strategy must have

SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages).

Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time.

Here are the main tools you’ll be using to start building your 2022 SEO strategy:

⚡️ Keyword targeting

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb!

Keyword strategy has changed a lot over the years, these days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it!

⚡️ Metadata

Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click!

Also, Google uses what are known as ‘crawlers’ to scan through websites and collect information that matches search queries. By including keywords in your meta data, Google can more quickly understand the relevance of your page.

⚡️ Backlinks

As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.

⚡️ Technical SEO

There are various other technical aspects in the back end of your site that once addressed, can make a huge difference in your overall SEO results!

If your website’s User Experience isn’t accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters!

Whether it’s ensuring site speeds are quick or removing bad backlinks (like links to websites that are deemed irrelevant or untrustworthy etc.), these technical SEO tips can be huge when it comes to securing those higher rankings.

You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically 👀

⚡️ SEO metrics

You can’t do effective SEO if you don’t know what ‘effective’ means!

You’ll need to have a thorough understanding of SEO metrics in order to measure, analyse, and improve your SEO strategy 😇

Why is organic traffic and SEO important?

If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten.

Not only is SEO cheaper than paid advertising but its effects are longer lasting! While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.

Set yourself up for SEO success in 2022 ✨

This post only scratches the surface of SEO!

It’s a discipline that grows more complex by the day, but by giving you some tried and true tips!

For more SEO help, get in touch today! I can take it off of your hands 👀

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