What is Google Keyword Planner Used For?
What is Google’s Keyword Planner?
The Keyword Planner tool is designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing.
If you have just begun your search engine marketing journey, a great place to start is with keyword research!
What is keyword research and why is it important?
If you are new to SEO, know that keyword research is arguably one of the most important steps in optimizing your website to perform better in the SERP!
Keyword research is a core task in SEO that involves identifying popular words or phrases that are relevant to your business or industry in order to figure out what to rank for.
Many businesses start by making a list of keywords that are relevant to their business but once you have that list you have to begin evaluating which keywords will work best for your individual campaigns and site pages.
Keyword research helps you better understand the demand for individual keywords and how hard it would be to compete for those terms in organic and paid search results.
Understanding the competition will better help you adjust your strategy and optimization efforts to rank better in the SERP!
Ultimately, by doing proper keyword research, you should be able to create targeted content to help drive traffic and conversions directly to your website.
Google Ads Keyword Planner is used for:
* Discovering new search keywords
* Seeing average monthly search numbers for keywords
* Helping to determine costs
* Creating new search ad campaigns
Discovering New Keywords
When you begin researching possible keywords to use in your campaign, Keyword Planner can provide suggestions for related keywords. This is great if you do not really know where to start as far as finding keywords for your pages.
For example, you can begin by typing in more broad search terms such as “Marketing London” or “SEO Marketing” and Keyword Planner will show you the insights on those keywords as well as a list of related keywords.
The broader your initial keywords are, the more suggestions you will see!
See Average Monthly Searches
Another benefit of using Keyword Planner is that you are able to view the estimated monthly searches for keywords. Knowing how frequently keywords in your industry are searched for is extremely important for your campaign. You wouldn’t want to target keywords that no one is using but you also don’t want to target keywords that have a ridiculously high search volume because they tend to be more competitive!
It also helps you understand what keywords or phrases people are using most frequently to discover certain products or information.
Understanding the user and how they will be searching for your products is particularly important for your campaign and strategies.
Typically, the broader a keyword is, the more monthly searches it has; the more specific the fewer monthly searches it has. Depending on your strategy, you may be more focused on the more specific queries to help you reach people who are ready to buy.
Discover Costs for Keywords
The cost of keywords you wish to target is another important aspect to consider for your campaign. Luckily, Keyword Planner provides the average cost for your ad to show on searches for a keyword, so it is easier to pick and choose which keywords best suit your strategy and budget.
Typically, if the average monthly search is higher, costs are typically higher as well because there is a lot of competition for those keywords. If the average monthly search is lower the result is typically the opposite however there are exceptions depending on the industry you are in.
Remember though, the cost of your ads will be determined by a range of factors including your keywords, you budget settings, and your Quality Score.