Brand, branding, and brand identity all have different roles, that together, form a perceived image for a business, service or product. Many people think of design as either a purely aesthetic profession, or even an advertising discipline 🚩 ⚡️ What is a brand? The word “brand” is used pretty loosely these days. For example, people …
You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. ⚡️Identify your interests and passions Make a list of 10 topical interests and passion areas. Business isn’t easy, and at some point it will test you. If you are working in an …
You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. ⚡️Identify your interests and passions Make a list of 10 topical interests and passion areas. Business isn’t easy, and at some point it will test you. If you are working in an …
If you’re freelancing, putting together a great portfolio is key to your success! Even if you only have a few projects under your belt, YOU can create one of those enviable, client-bating portfolios 🤩 ⚡️ Include the most important elements A portfolio isn’t just a collection of all your past projects. Add explanations to your …
How to Create a Professional Creative Portfolio… Read More »
Brand development is the process of creating and strengthening your professional services brand. Let’s divide this into 3 main steps… ► Producing a brand strategy that aligns with your business objectives Ask yourself these questions – Who are your target clients? What are your target client’s perspective, priorities and needs? How are you different and why …